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Metaverse: Meaning and Implementation

Currently, metaverse is one of the topics that is being discussed by IT experts, business economics, and marketing. How come? This virtual world is predicted to be a gateway to digital convenience in the future.

Metaverse popularity continued to skyrocket after Facebook CEO Mark Zuckerberg changed his company name to Meta Platforms Inc, or Meta for short. The true metaverse still cannot be explained in detail. The reason, it is still considered as a concept.

However, considering that there are three billion Facebook users who are now turned into Meta, Mark Zuckerberg reveals the meaning and some features of the metaverse. Curious as to what? Come on, take a look at the metaverse in the following explanation.

What is Metaverse?

Although it has only become popular recently, metaverse is actually a term that has been around for a long time. It was first used in 1992 by Neal Stephenson in his novel “Snow Crash”. According to CNBC, the term refers to a 3D-based virtual world populated by avatars of real users.

However, the meaning of the term cannot be defined universally. Because, as we explained, so far the metaverse is still in concept form. Launch from, if you want to define it, think of the metaverse as the internet world that is presented in 3D and virtual form.

As CEO of Meta, Mark Zuckerberg himself describes the metaverse as a virtual world that users can enter. So, instead of just looking at the screen, you who use the metaverse can experience life in Meta by "entering" into its environment. In short, the metaverse is a virtual community that is interconnected and has no end. In it, users can work, socialize, shop, and play using special technology.

Some of these technologies include virtual reality headsets, augmented reality glasses, and special applications from smartphones and/or other devices. Zuckerberg's simple description of the metaverse is a set of virtual spaces, where users can create and explore worlds with other internet users.

Users also do not need to be in the same physical space with other people. They just need to "enter" into the world of the metaverse. 

what is metaverse
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Is Metaverse Just for Facebook?

Metaverse is a virtual world concept that people can use in the future. However, can this digital world only be used for Facebook or Meta users?

According to the USA Today page, the metaverse is very important to expand so that users can explore the real world. He also has to work with many companies so that later users can interact, shop, and sell in it. Therefore, Meta has now established cooperative relationships with many well-known companies to fulfill the metaverse world.

For example, well-known game company, Epic Games, has stepped in and raised $1 billion from investors to help build long-term plans for the metaverse. World-class clothing brands such as Gucci have also collaborated with the game Roblox to sell a collection of digital-only accessories in the metaverse.

Coca-Cola and Clinique are also selling digital tokens as stepping stones into the metaverse. Facebook said that the metaverse is not a single product that only one company can build. Rather, the metaverse is a product similar to the internet. Despite the existence of Facebook, the metaverse will exist and be expanded.

What Is Conceivable in the Metaverse?

Well, as a virtual world, metaverse is an environment that provides many activity options for its users. This can be seen from the initiative of Meta and Mark Zuckerberg to establish cooperative relationships with many well-known companies.

However, apart from corporate campaigns, there are many other activities that ordinary people can do on this platform. Here is a list and an explanation.

1. Virtual concert

One of the things you can do in the metaverse is watch a virtual concert. As we explained, the public can carry out activities outside of the company's campaign. One of them is watching a virtual concert held in a metaverse environment. The concept is almost the same as watching a live concert.

With the help of technology, you will experience the authentic atmosphere of a concert with other users in the metaverse. Interesting right?

2. View and buy art and clothing

Another thing you can do in the metaverse is view and buy art and clothing. According to Wired, the system of buying and selling art in the metaverse comes in the form of NFT. Users will be able to view and buy the ownership rights of the works an art from a company or artist if they are interested.

Not only that, users can also try on and buy clothes directly from the company. This outfit can later be used by the avatar or displayed on the buyer's social media account. This clothing concept is also known as digital fashion, and has started to be traded by many well-known clothing companies.

3. Play a games
For users who love to play games, the metaverse can be quite a fun platform. Because, many well-known video game companies have collaborated with the company owned by Mark Zuckerberg. In it, you can enjoy a variety of games from companies like Epic Games, which released Fortnite. To play the game, you need special technology such as oculus rift in order to "enter" the virtual world of the metaverse.

4. Work
Lastly, the metaverse is a platform that companies and users can work on. Launch from CNBC, the metaverse can be a new thing for workers who are stuck with the work from home shift system in the midst of the Covid-19 pandemic.

Not only can they see colleagues and superiors like online meeting applications, employees can immediately join together in the metaverse virtual office. Facebook itself has even launched meeting software for the metaverse called Horizon Workrooms. It can be used with VR headsets, AR glasses, and the oculus rift so workers can feel like they are in a real office.

This will be prioritized because Meta wants to provide the best user experience for people and companies. Users will also have the ability to teleport from one experience to another. Because new companies will continue to work together and find ways to connect platforms with each other in the metaverse.

In essence, the metaverse is the concept of a virtual world that will be the future of the internet. It is predicted to be the main digital world in the future and will be released in early 2022. Therefore, as a professional worker, don't be left behind and don't master this one platform.

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